If you’re building an online business you'll be spending time on email marketing. If your email isn't landing in their inbox it doesn't matter how beatifully crafted it is, there's a good chance it won't get read! If you've heard the terms:
Subdomain
Sender reputation
Engagement metrics
Bounce rate
…and thought:
"I should probably understand this… but I'm not sure I do."
But when tech explanations assume you already know the basics, it’s very easy to feel like you're missing a piece of the puzzle.
So you end up doing what many business owners do:
You postpone email campaigns.
You second guess yourself.
You worry about getting something wrong.
Or worse still you just hit send and start to damage your domain.
The truth is that email deliverability isn’t actually complicated once the basics are explained in plain English.
And once you understand how sender reputation works, your email marketing becomes much smoother sailing.

With more than four years of experience as a Tech Virtual Assistant, I specialise in helping small business owners simplify and take control of their business technology.
My expertise lies in GoHighLevel (+white-label) CRM and funnel platforms such as Funnel Sketchers, FEA Create, Easy Peasy Funnels, Funnel Cake and more.
Many small business owners struggle with the technical side of their business - from automations and funnels to pipelines and integrations - often feeling overwhelmed by tools they know they need but don’t fully understand.
My work focuses on bridging that gap by translating complicated tech into clear, practical systems that entrepreneurs can actually use with confidence.
I achieved early retirement at 44. But six months in, I realised I missed the challenge of solving problems and the satisfaction of helping people. That led me to build my own business as a Tech VA - combining my love of systems, strategy, and supporting entrepreneurs.
Through a combination of technical implementation and practical coaching, I help entrepreneurs not only put the right systems in place but also understand how to use them confidently - creating businesses that run more smoothly, reduce repetitive tasks, scale more easily, and feel far less overwhelming.
Understand what your email sender reputation actually means
Undertand how to warm your domain the correct way
Know why it matters before you send your first big campaign
Understand the metrics that show whether your emails are healthy
Send campaigns with confidence instead of second guessing yourself
Read your deliverability stats and actually know what they’re telling you
